Beyond the API: Why Companies Should Have a Presence on All Major Platforms

Much has been written lately about the rise of the API. Offering a programming interface to an online service is now standard practice amongst this generation of web companies. Through APIs, we get to enjoy a range of innovative Twitter clients, wide availability of maps and location information, custom search engines, and more. However, delivering superior user experience on major platforms should be as much of a priority as opening up via an API.

Sponsor

Just because an API enables companies to create a third party ecosystem around their service, it doesn't mean that the company itself shouldn't be an active player in it.

Editor's note: Looking back over 2008, there were some posts on ReadWriteWeb that did not get the attention we felt they deserved - whether because of timing, competing news stories, etc. So in this end-of-year series, called Redux, we're resurrecting some of those hidden gems. This is one of them, we hope you enjoy (re)reading it!

Web sites are only one kind of presence that companies can have today. Social Networks like Facebook and MySpace, mobile platforms like iPhone and Blackberry, browser extensions and RIA Applications all have an equal - sometimes considerably larger - share of users attention. Figuring out which presence should be delivered by the website vs. a third party is an important question that each company should ask.

User Experience is King

User interface innovation is a major part of the ongoing web revolution. As we've recently written in The Rise of Contextual User Interfaces post, static user interfaces are 'dead'. The new interfaces are simpler and more contextual. Instead of revealing choices upfront, they present them based on user gestures and context. The new user experience is about fluidity.

The innovations have set the bar for UI high. Users demand simplicity and elegance and want to know how to use the product without a manual. They expect the software to work perfectly, for it to be helpful and smart. No company can afford to ignore usability, or it will lose users to someone doing the same product with a better UI.

Today the user experience is not just a set of widgets or a website design. As Leander Kahney explained in his book Inside Steve's Brain, for Steve Jobs design is the function.

This is increasingly true about any modern web application. Users perceive all elements of the service as the service itself. They don't distinguish particular widgets inside Twitter or Twitterific; the vertical conversational faceroll defines Twitter. The way the service is delivered is why users like it.

Why Controlling User Experience is Important?

Each service that we love, whether Twitter or Digg or Flickr or del.icio.us, has its particular look, feel and philosophy. Passionate users enjoy these services because of the elements, choices and collective experience that the services deliver. The clients built on top of the API would not necessarily channel the secret sauce. For example, RIA applications for Twitter are built for people who don't work for Twitter and don't regularly communicate with the Twitter team. They're not going to preserve the user experience philosophy.

Third party clients create new user experiences, which are at times confusing. As a user, on web, desktop and iPhone, ideally you'd like to experience the service the same way, but if the iPhone application is delivered by someone else the experience might not be the same.

In addition to user experience, there's the issue of branding. Larger companies are strict about their identity. When a couple of guys build an Amazon application for iPhone, they won't pay close attention to Amazon branding. Some will argue it doesn't matter as long as it drives transactions for Amazon. Yes and no. Yes because the users will buy. No because the users will accumulate imperfect user experience and associate this with Amazon, which might add up to a big negative.

Monetization Factor

A strong reason for investing in user experience is monetization. Many consumer services today are monetized via advertising. Having additional presence on different platforms increases the potential volume of advertising.

Put simply, many Twitter clients, like Twitterrific, are already monetizing the service by adding a single ad on top of each result set. If Twitter owned the RIA client, it would be able to monetize it in the same way.

Any service that is transactional or advertising driven benefits from multiple interfaces. Whatever it takes to reach the user to deliver value and drive the transactions is what services have to do. In the world of APIs, we at times forget that service should tap into all its major channels to build the business.

Which Platforms Are Critical?

Which platforms are important to tap into? There are 4 major venues for companies to consider seriously: iPhone, RIA, Facebook and Browser Extensions. All these platform plug into the same audience, but in a different context.

iPhone is great on the go. With the opening of the App Store, increasingly iPhone is going to be our personal computer. RIA clients are popular, particularly among early adopters who want richer, snappier experience compared to the web. Facebook, despite its recent scaling back on the platform, remains a major way to reach mainstream audience. Browser extensions enable the user to access the service from around the web.

Tapping into these platforms is not cheap. Building a specific and correct solution for each platform requires product management, development and testing resources.

If the company has correct API, the exercise is simpler. Instead of duplicating the application, the company builds a client for each platform and benefits from common API and common back-end architecture. It is not trivial to maintain presence in all these places, but it's likely to pay off.

Conclusion

APIs offer an amazing way for companies to scale, to create an ecosystem of innovation and tap into a wider audience. Companies should consider building and managing their presence on major platforms like iPhone, Facebook, RIA and Browsers. The way that people perceive and interact with the service is increasingly important; just rolling out an API and having a third party take care of the client could be dangerous. In addition an opportunity of being in front of the audience driving monetization could be missed.

And now tell us which of your favortire services you want to see build presence on different platforms?

Comparing Six Ways to Identify Top Blogs in Any Niche

In the early days of blogging you could go to the Technorati Blog Index, enter some identifying terms for a particular niche topic and discover what the top blogs were in the field.

Identifying top niche blogs is invaluable knowledge for anyone wanting to enter, study or market to people in a particular field. It's one of the fastest and most effective ways to learn the lay of the land and get involved in the community of successful artists, real estate agents or 4-H club leaders using social media. I've been seeing a lot of demand for this information lately so I thought I'd write up some quick pros and cons of the options I'm familiar with. Perhaps you'll add some of your own favorite methods in comments.

Sponsor

Editor's note: Looking back over 2008, there were some posts on ReadWriteWeb that did not get the attention we felt they deserved - whether because of timing, competing news stories, etc. So in this end-of-year series, called Redux, we're resurrecting some of those hidden gems. This is one of them, we hope you enjoy (re)reading it!

Unfortunately, Technorati's not what it used to be anymore. While we here at RWW are very proud to have climbed to the #14 spot in the Top 100 most linked-to blogs overall in the Technorati Index (look out Perez Hilton, you're next in line) the fact of the matter is that for everyday use Technorati doesn't feel very reliable anymore.

How then can you identify the top blogs in a particular niche field? There are paid services you can use to identify influencers online but they are expensive and not appropriate for quick hits in a new topic. I'm all for paid services but in this case, let's talk about options that are fast and free. Given the need to classify a lot of content with minimal human intervention, this could be a great place for Semantic Web technology to come in.

Here's a comparison of the pros and cons of six different services you can use to do so. None are as solid a solution as the blogosphere deserves. This is a huge opportunity for indexes, but one that will be hard to fill since an index has to be wide and deep to be truly useful for this purpose.

Technorati

Pros:

The Technorati Blog Finder. was set up for just this purpose and in earlier days claiming and tagging your blog on Technorati was considered an essential step in getting started with a blog. I'm not so sure that's the case anymore.

Technorati offers a clear standard of authority and you can download the OPML file of the top 10 blogs in any category. Why only 10? I have no idea.

Cons:

After years of spotty service, seemingly random redesigns that made the site even worse than it was before, a crazy idea to get bloggers to point all their rel=tag links to Technorati (!) and the entry of bigger players into blog search - Technorati doesn't feel as active today as it once did. There are probably a lot of top blogs in any niche that haven't added themselves to the directory.

The directory is also organized according to the tags applied to a blog by its own author, typically when the blog just gets started.

The user experience is not good at Technorati but it's good enough to still warrant a look in hunting for top niche blogs.

Del.icio.us

Pros:

We wrote about how to find top niche blogs using Del.icio.us in a post last month. At the simplest level, go to http://del.icio.us/tag/topic+blog.

There's a huge amount of data on Del.icio.us and it's a very dynamic community. There are also RSS feeds, user comments, information about the people (users) who have done the classifying and a lot of other helpful features. I've been using Del.icio.us to find top niche blogs a lot lately and it's served me fairly well, even if I have to eyeball the last few yards to an answer.

Cons:

Del.ico.us hasn't been evolving very quickly, at least the publicly available version of the service. There are a lot of obnoxious qualities to it, like the fact that you can't search for most popular items with multiple tags - there's no such page as http://del.icio.us/popular/topic+blog.>

Search results pages are funky and tag/topic+blog just means that a URL has been saved at least once with both of those terms, not that any number of people used both terms at once. It's not intuitive to look up the tags given a URL much less an entire domain. Finally, at least in the tech sector a lot of hip cats are using Ma.gnolia now instead of Del.icio.us. It's a recommendation engine waiting, forever, to happen and I'm still heartbroken that it was acquired by Yahoo! instead of the Library of Congress.

StumbleUpon has huge user numbers, very targeted interests and classifications, and an algorithm combined with human editorial judgment about the blogs in question.

Cons:

It's more "fun" than it is business, unless you're into SEO. There's no clear way to look at top sites in any category. The search results page is really random-looking; good for stopping by and doing some searches just to see if you've missed anything, but nothing you'd do as part of a structured search.

Google Reader Recommendations

Pros:

Google Reader's new recommendations are very high quality, in tech at least, because they have a large number of web savvy users. I'm hoping that starting a dedicated Google Reader account filled only with some known feeds in a niche, I can have other top sources in that same niche recommended to me.

Cons:
Recommendations don't come right away, you have to wait for awhile. There's also a limit to the number of recommendations you can receive at one time. It is a tech-focused community, disproportionately to the blogosphere in general. Finally, this is a pretty silly little hack at things and you find yourself getting tied up with trying to run multiple Google accounts, etc.

AideRSS

Pros:

I love AideRSS because the criteria for hotness is relatively clear and I find the service really useful in lots of contexts. In theory you can plug almost any RSS feed, including search feeds, into AideRSS and it will score items in that feed for popularity based on number of comments, Diggs, del.icio.us saves and inbound links. You could put feeds from a blog search for niche-specific language into RSS and find some niche hotness. Once you identify top niche blogs you can also run their feeds through AideRSS to quickly discover what their communities of readers find most engaging. It's magic, almost.

Cons:

The service only works most of the time and long URLs choke it up. It's also limited to feeds, which take some creative thinking in order to bend to our particular purpose of finding top blogs.

Ask.com Blogsearch

Pros:

Ask has the best blog search on the web. It uses Bloglines subscription numbers as a big weight in spam control. There's very little spam. You can search for niche-specific language or a key niche link and sort by popularity of source.

Cons:
Ask does get overloaded sometimes and the above method is hardly systematic anyway. I wouldn't rely on it alone. Ask Blogsearch does index a lot of funky feeds that clutter search results even if they aren't spam. Try it out and you'll see what I mean.

Conclusion

See what I mean? Nobody quite does what we need. Used in concert and with a little work, these tools together can build you a pretty good reading list of top blogs in any niche. There's big room for improvement in this toolset though.

What do you use for this kind of research? I'd love to know.

NewsMixer: An Innovative Community News Framework

With the apparent death of newsprint now upon us, journalists and others in the business are struggling to come up with a new model to save their industry. One new attempt to do so is the recently launched site News Mixer developed by a group of Medill School of Journalism students in conjunction with the Cedar Rapids Gazette. The site, integrated with Facebook Connect, lets users read and respond to stories as well as share them with their online friends.

Sponsor

News Mixer is still a little rough around the edges, but it has some great features that has news industries professionals taking notice. Upon your first visit, you will be prompted to log in via Facebook Connect - there's no username and password to remember. You're then presented with a list of the day's top stories which represent a mix between local news reporting and citizen journalism. Beneath each article, you'll notice that the there are counts of how many "letters," "questions," "answers," and "quips" (comments) have been left by other readers.

These appear to be buttons you can click on, but they are only there for displaying the information. In order to access the commenting and feedback features, you have to actually click the headline to read the article. That's a very minor complaint, though, as it's the commenting feature that really makes the News Mixer site shine.

Facebook Connect Makes the News Personal

Because of the site's integration with Facebook Connect, News Mixer is able to highlight the comments left by your Facebook friends. This brings their thoughts to your attention which in turn delivers a more personalized news experience. (Unfortunately, I couldn't test that aspect of the commenting feature since I don't know anyone in Cedar Rapids, Iowa.)

If you choose to participate, you can select from a drop-down box of responses which will preface your comment. By default, the site suggested "Sarah Thinks." (Obviously, your name would display in place of "Sarah.") Other options include "feels," "wonders," "agrees," "disagrees," "hates," and "loves." These choices are very similar to the options presented to you at the microblogging site Plurk, a Twitter-like site for sharing status updates with friends. On Plurk, you are also given various color-coded prompts to choose from when posting a note, the same as News Mixer.

Another plus to News Mixer's commenting feature is its transparent nature. Instead of allowing for the creation of fake names or internet handles for use on the site, Facebook authentication means that people's real identities are being displayed. No more comments left by internet trolls hiding behind their mask of anonymity!

Today's commenting systems are largely broken, as social media pundit Robert Scoble noted today on his blog. The main reason for his post was to share ideas about the state of commenting and interaction systems on the web. He wanted there to be a way that he, as the writer, could call attention to some comments as being more important than others. He had also said that he wished there was a way to see the social networks of the people commenting. As it turns out, News Mixer has introduced a great example of how that second request of his could work.

Newspapers: Steal These Ideas!

Although at the moment the News Mixer site appears somewhat plain and clunky, you can see the potential is in its framework, if not its design. In fact, the press release even notes that the New York Times interactive news technologies editor Aron Pilhofer encouraged media industry members to look at News Mixer, adding that there were "bits and pieces of it I'd like to steal right now."

We would encourage others in the industry to borrow some of News Mixer's ideas as well. It's not too late to save the daily paper - it just takes some fresh ideas. Like Rupert Murdoch recently said, the time for doom and gloom is over - the internet is really just a huge new market ready to be tapped. We agree. Now is the time for innovation because...well, it's either innovate or die. Hopefully most will choose the former.

Top 10 Digital Lifestyle Products of 2008

There was lots of activity in the digital lifestyle space in 2008, with new devices, services, and platforms being launched and some of our favorites from last year getting significant updates. One notable trend throughout the year was the way these products and services began to converge; not in the sense that they were becoming all-in-one devices, although some of that was happening, but rather by hardware, services, and content playing together nicely, often through open standards and platforms, with the Internet acting as a conduit. On that note, here are our picks of the 10 best digital lifestyle products of 2008.

Sponsor

This is the eighth in our series of top products of 2008:

• Top 10 Semantic Web Products of 2008
• Top 10 International Products of 2008
• Top 10 Consumer Web Apps of 2008
• Top 10 RSS and Syndication Products of 2008
• Top 10 Mobile Web Products of 2008
• Top 10 Enterprise Web Products of 2008
• Top 10 Real World Web Apps of 2008

1. The App Store

The real upgrade to the iPhone this year wasn't the iPhone 3G but the accompanying App Store. Launched just five months ago, the store now offers over 10,000 third-party apps, and Apple has seen over 300 million downloads. Part of that success can be attributed to the way in which the iPhone as a platform has galvanized developers; a second major factor is the simplicity of the App Store itself. As a result, lots of our other favorite digital lifestyle-related products and services wound up on the iPhone and iPod Touch, such as Pandora and Last.fm (digital music), Joost (Internet TV), Facebook, MySpace, and Twitter (social web), as well as location-based services, games, remotes (VLC Player and Sonos), and much, much more.

See also: The real surprise of the App Store isn't number of downloads or revenue

2. Netflix

When Netflix starting talking up plans to deliver its online streaming service, Watch Instantly, to "Internet-connected high-definition DVD players, Internet-connected game consoles, and dedicated Internet set-top boxes," we were a little skeptical, especially of the time frame. However, the company really delivered in 2008: Netflix streaming is now available on TiVo, the XBox 360, Internet-connected DVD players from LG and Samsung, along with the Roku Netflix Player set-top box.

3. Android

Our initial review of the first Google phone, T-Mobile's G1, was mixed, but the Android OS had us pretty excited. "Without a doubt, the Android operating system is spectacular," last100's Daniel Langendorf wrote at the time. "It's fast, with little or no lag time. It's responsive, fun to use, and full of promise." A few months on and we're still impressed. In particular, Android's mobile web browser is the best post-iPhone one yet. And likewise, the Android Market does a great job of copying the iPhone's App Store. Of course, the best thing about Android is that it's open source; as a result, we'll see it powering numerous new smartphones next year, along with other hardware, such as set-top boxes, MIDs, and GPS devices.

4. Nokia E71

In our extensive review, we described Nokia's E71 as our favorite smartphone yet. So, admittedly, this one is a very personal choice. The E71 is roughly the same size as the iPhone but has a completely different form-factor, omitting touch for a more traditional user interface and with enough room to pack in a compact but very usable QWERTY keyboard. Other pluses are the device's overall responsiveness, bundled applications, and a number of welcome improvements to the S60 line's user interface, along with decent web browsing and media playback, superb call quality, and extremely good battery life.

5. Hulu

Although online video site Hulu was available in private beta in 2007, it didn't launch publicly until March of this year. Our initial verdict was mixed, but since then the Fox and NBC joint venture has become the third biggest video destination in the U.S., according to Nielsen. Perhaps a testament to that success, a number of device makers have released set-top boxes marketed on their ability to put Hulu content on the TV, such as ZeeVee's recently announced PC-to-TV solution, the ZvBox, and the Neuros LINK. Now, if only Hulu would release an iPhone app or, like Netflix, form official partnerships with consumer electronics companies.

6. BBC iPlayer

Hulu could certainly learn a thing or two from the iPlayer, the BBC's TV catch-up service (UK only). Since its controversial Windows launch, when the public broadcaster was accused of getting too close to Microsoft, the iPlayer has added streaming for the Mac and Linux, a version for the iPhone and iPod Touch, numerous other portable media players, and support for the latest phones running Windows Mobile. There's also an iPlayer application for select Nokia phones and a browser-based version optimized for the PlayStation 3 and Nintendo Wii.

7. PlayStation 3

Sony's PlayStation 3 wasn't launched in 2008, but it certainly came of age this year. The company has always pitched the PS3 as a device that goes far beyond gaming. Instead, like Microsoft's XBox 360, it's designed to be a trojan horse in the living room, delivering a range of non-gaming content and services through the television. On that front, Sony made significant progress in 2008 by winning the next-generation format war with Blu-ray, adding DVR functionality in the UK with PlayTV, launching a video download store in the U.S., adding support for DivX video, and, finally, rolling out its own virtual world called Home.

8. Songbird

After being in development for two years, the open-source desktop music player Songbird reached its 1.0 release this month. What sets Songbird apart from the likes of iTunes is the array of available plug-ins that extend the app's functionality. For example, mashTape, one of six default add-ons, let's you delve into artist info, discography, links, and news and scroll through Flickr photos and YouTube videos. Other add-on services that ship with the player out of the box are Last.fm, Concerts, and SHOUTcast radio. With these installed, you can sync your tracks to Last.fm's online service, check out upcoming concerts in the area, and stream music over the Internet using the player. As of publication, there are over 70 plug-ins available for Songbird.

See also: ReadWriteWeb's full Songbird review.

9. Wii Fit

Nintendo has long contended that "everyone's a gamer," and now the console giant wants everyone to get fit. Announced last year but released in 2008, the Wii Fit aims to improve the health of family members through the kind of active play first seen in Wii Sports. The "game" comes with a balance board that assists with aerobic, toning, and balancing activities. A neat feature is that household members can review each other's progress on a new Wii channel.

10. The Netbook

This isn't an individual product but a whole new product category that has really taken off in 2008. Initially targeted to the education market and those wanting a third machine, netbooks are resonating with a much broader market -- and not just because of their lower price point compared to more traditional, higher spec'ed sub-notebooks. Despite years of industry propaganda, consumers are wising up to the fact that they don't have to step on the processor upgrade treadmill. Instead, in an age when more and more of our applications and data reside in the cloud (on remote servers, rather than local computers), a machine with Internet connectivity and powerful enough to run a modern web browser (a netbook, in other words) is often all we need.

Social Media in 2009: Our Predictions and Desires

Over the past year, we've been inundated with social media. We've seen Twitter go mainstream, lifestreaming take over blogging, and we've tried what felt like a million different applications. We've joined then abandoned new services recklessly, leaving our accounts to wither away on platforms long forgotten. What more could we possibly do in 2009?

Sponsor

What Will Our Social Media Experience Be Like in 2009?

Given the current economy, there may be fewer applications and services to try next year. Whatever will we early adopters do? We love to flit from service to service, trying the latest shiny new thing, endlessly discussing whether or not it will stick, whether it will "cross the chasm." Without the endless barrage of new services being released one after another, in 2009 we may find ourselves having to more deeply embrace the ones we have left. More importantly, we'll finally have the time to figure out how we can really integrate them (or not) into our daily lives.

As we discover how to better manage the social media apps we added to our daily workflow during 2008, we may end up turning a more critical eye towards any newcomers in 2009. Enriched with a better understanding that doesn't come just from being enamored of "shininess," but from experiences that grew over time, we may question the new arrivals in ways we never did before. What value does this bring me?, we'll ask. Is this really doing anything new?

Thankfully, the answer to that last one will likely be "yes," as the funding possibilities for straight up clones of popular services will probably be dialed back in 2009.

What We Want in 2009: Help Us Manage Social Media Better

For the entrepreneurs still looking to get our attention with the latest social media toys, their pitch may no longer be "come try this, it's new," but instead, "come try this, it helps." Because if there's anything we learned from 2008, it's that social media overload is not sustainable.

Over the course of the past year, we found ourselves drawn to the apps, services, and features that helped us better organize the madness that is information overload. We added our friends to lists in both FriendFeed and Tweet Deck, we categorized our RSS feeds and even cleared out some for good, we de-friended the strangers we had collected on Facebook, we synced our social network friend lists, and we found ways to multi-post to our preferred networks. Yes, we became more efficient..but there's still so much room for improvement.

Our Social Media Wish List

Perhaps next year, we'll see more apps that help us better organize, if not filter, the information we deal with every day. We have some thoughts about what we would like to see and we hope that 2009 will bring these ideas to fruition.

• Google Reader add-ins and/or Greasemonkey scripts:We want Labs for Google Reader! It seems Google is more interested in revamping the Reader UI than giving us any real tools to deal with our RSS overload. If they won't help, then someone else should. We would love to see tools that let us view our feeds based on our attention data, without having to manually reorganize the feeds ourselves. We also want duplicates marked as read - if we read a friend's shared item from a feed we subscribe to, why do we have to see it again as we plow through our unread feeds? Finally, we need tools that let us better filter our subscriptions to reduce noise. Why can't we click a button to hide all the posts where someone has spliced in their delicious links or Twitter updates, for example?
• Auto-categorization tools: We tried to emulate Robert Scoble and what did we end up with? Only several thousand friends whose updates fly by at the speed of light. We tried to organize them into lists, but do you know how long that takes?! What would we would like to see are tools that organize people for you. Is it really so hard? The tools could parse our friends' Twitter profiles, for example, to categorize people based on location, business, or company. All the local people could be in one list. Everyone whose profile says "SEO" in another. Anyone in the top 50 or 100 users (based on followers/friends) in a third list called "noteworthy." Just because we want to customize and personalize our lists doesn't mean we couldn't use a little help getting started with the task.
• More Friend Synchronization tools: We want to friend you - really we do - but it's hard because you're here and there and everywhere. To make matters worse, you don't even use the same username on Digg as you do on Twitter. How will we ever find you? What we want is a tool that allows us to friend people, with one click on all the networks we possibly can, according to our preferences. It should also be able to delve into our social graph and sync up the friends we have already added.
• Friend List Sanitizers: OK, we followed/friended you, but we don't know why. We don't know you, we don't have any friends in common, in fact, we think you might have requested our friendship by mistake. So why are you still in our Facebook friends list? We need tools that help us clean up our lists to remove the accidental "stranger friendings" left over from our MySpace days. Even better, the tool could compare our Facebook list to our FriendFeed or Twitter friends to see if we know you elsewhere in order to determine whether to retain or remove the friendship.

These are just a few social media tools we would like to see developed in 2009. What are yours?

Top 10 Real World Web Apps of 2008

Here at ReadWriteWeb, we love to talk about the latest and greatest Web 2.0 applications. However, while a lot of these services make our life on the Internet a lot easier, another group of services on the web helps to keep our offline life organized. Here is our list of the top 'real world' apps that have made our offline lives easier in 2008. We will look at the following five categories: finance, travel, education, health, politics, and non-profits.

Sponsor

Of course, given the broad range of topics that we cover in this category, we had to make some tough choices and many exceptional products didn't quite make the cut. If you have your own favorites, please let us know in the comments.

This is the seventh in our series of top products of 2008:

1. Top 10 Semantic Web Products of 2008
2. Top 10 International Products of 2008
3. Top 10 Consumer Web Apps of 2008
4. Top 10 RSS and Syndication Products of 2008
5. Top 10 Mobile Web Products of 2008
6. Top 10 Enterprise Web Products of 2008

Finance

Mint

Mint single-handedly changed the market for personal finance tools on the Internet in 2008 and forced Quicken, its closest competitor, to start offering its own online tools for free as well. Mint aggregates personal finance data from across the web and displays a consolidated view of all of your accounts in a very well designed and easy to use user interface. Mint also uses this data to recommend better credit cards and savings accounts to its users.

Mint launched its beta program in late 2007 and came out of beta in October 2008.  By October, Mint already had close to half a million users and had managed over $12 billion in transactions. In the course of 2008, Mint added a substantial number of new features to its lineup, including the ability to get an overview of your investment accounts. Mint also launched a major redesign of its user interface in August.

Rudder

While Rudder might look similar to Mint at first, this personal finance tool has a very different focus. While Rudder also aggregates your banking and credit card accounts, it does not focus on analyzing your past spending habits in the way Mint does. Instead, its focuse is on the letting you know how much money you still have to pay your monthly bills. One of the great advantages of Rudder is that it sends all your updates to your inbox, so that you don't even have to log in to the service to keep up to date.

Rudder debuted at this year's DEMOfall conference in San Diego and, given the current economic situation, couldn't have launched at a more opportune time. Rudder also features a large number of useful finance planning tools and a great mobile site.

Health

PatientsLikeMe

PatientsLikeMe is an online community for people with life-changing medical conditions like Multiple Sclerosis, Post-Traumatic Stress Disorder, or Fibromyalgia. Even though the site is still relatively now, it already provides on of the largest patient communities, and also features a wide range of research tools for symptoms and treatments.

PatientsLikeMe was founded in 2004 and defines its mission as providing a platform for sharing real world medical data. Members of the site often share data about their individual health experiences like symptoms, weight, mood swings, or drugs they have taken. Thanks to this, you can easily find others who are in the same situation as you and see what treatments are working for them.

Earlier this year, we named PatiensLikeMe as one of our favorite Web 2.0 health apps.

Sermo

Our second top health app is also a social network, but this time for physicians. Sermo has over 90,000 members who exchange information about both medical and non-medical issues. As Matthew Holt from the Health Care Blog pointed out to us, the site also features some highly sophisticated survey and ratings tools, though it is only open to registered physicians.

This year, Sermo also rolled out a partnership with Bloomberg that provides healthcare investors with access to medical information compiled by the site's members.

Education

TeachStreet

TeachStreet is not an educational site in the traditional sense. Instead, it provides a marketplace for teachers and students to meet. TeachStreet, whose motto is 'Learn New Things,' focuses mostly on teaching adults anything from arts and crafts, to bagpiping and foreign languages. TeachStreet started out in Seattle, WA, but expanded to Portland, OR and the Bay Area this year. The site already lists over 60,000 different classes and instructors.

TeachStreet is an interesting tool, both for teachers to gain more visibility, and for students to find the right classes and teachers. Thanks to its excellent search functions and well-designed layout, TeachStreet has already made a name for itself in the regions where it has officially launched and is poised for more growth in 2009.

After the jump: Politics, Non-Profits, Travel

Politics

OpenCongress

While the U.S. election surely dominated the news this year, one non-election related web app that we really came to appreciate this year was OpenCongress. OpenCongress is a project by the Participatory Politics Foundation and the Sunlight Foundation and is definitely a must for political junkies. The site tracks all the news and votes in the U.S. Congress through an easy to use interface that features a lot of AJAX and RSS. The site even supports OpenID and also provides its users with a large number of widgets they can implement on their own sites.

As our own Marshall Kirkpatrick pointed out in his review of the site, it makes users "want to pay attention to politics because the user experience is so smooth and compelling."

Non-Profits

Kiva

Kiva is a micro-lending service that was founded in 2005 and at that time, it was the first person-to-person micro-ending site on the net. Kiva allows its users to lend small amounts of money to entrepreneurs in developing nations. The loans typically go towards starting up or expanding small, local businesses, ranging from a motorcycle repair shop in Lebanon to tailors in Pakistan.

In November, Kiva announced that over $50 million have now been lend by Kiva's over 330,000 members. This is a major success for the organization, especially given that Kiva had only loaned $11 million by September 2007. Kiva also ran a successful billboard campaign in California thanks to the help of PayPal.

The current financial crisis is obviously affecting Kiva and the organization is already seeing fewer lenders. Hopefully, this trend will reverse in 2009.

Wild Apricot

Wild Apricot provides software-as-a-service solutions to small and medium sized associations, clubs, and non-profits. It has created tightly integrated solutions for membership management, event registration, and creating customized web sites, with a focus on the non-profit sector. Service plans range from free to a flat fee of $200 a month, depending on the size of the contact database you plan to manage on the service.

In 2008, Wild Apricot rolled out a number of updates to its software, including support for Google Checkout, custom URLs, and better group management. Currently, Wild Apricot has more than 10,000 non-profit organizations as clients. We also like the company's well-written and informative blog about technology for non-profits.

Disclosure: Wild Apricot is a RWW sponsor.

Travel

Yapta

The web clearly revolutionized the travel industry. Booking flights and vacations online has quickly become a routine activity, even for less savvy web users. While Yapta launched in 2006, it was really only in 2008 that the site was able to differentiate itself from larger competitors like Kayak, FareCompare,  or Farecast. In June, Yapta announced a new feature that allows you to track airfare changes, and in November, Yapta unveiled a unique service that also allows you to track when and where you can use you frequent flier miles to book a flight.

While it's probably best to take this data with a grain of salt, Yapta claims to have saved its users over $91 million in airfare since May 2007.

PlanetEye

PlanetEye is a social travel site with a strong focus on providing both user-generated content, as well as stories from local editors all over the world. One of the core features of PlanetEye are its Travel Packs, which let you clip content from the site while you are planning your trip. This allows you to easily create your own personalized travel guides. PlanetEye came out of beta in the middle of 2008 and has already managed to established a loyal community of users on its service. PlanetEye also partnered with Travelocity, OpenTable, and StubHub.

Besides giving you great info for planning your trip, PlanetEye also lets you share geotagged photos with the rest of the PlanetEye community. The highlight of the service, however, is the content added by PlanetEye's local experts which ranges from blog posts to reviews of restaurants and local sights.

That's our list of 'real world' web apps that we think have made a difference to mainstream people in 2008. Let us know in the comments what your favorites are.

Sifter: Straightforward Bug and Issue Tracking

Today's online communities give people any number of venues to discuss the products they use. From trivial gripes to critical bugs, users are more than happy to let the general public know about their satisfaction with every application they use. Sometimes, they even share these issues directly with the people responsible for solving them.

Larger software companies possess complex bug and issue tracking systems to help them capture, triage, and respond to this type of feedback, but smaller companies often still struggle to find a way of managing this information. Sifter hopes to change that with a simple and straightforward bug and issue tracking app.

Sponsor

Developed by Garrett Dimon and team, Sifter provides a thoughtful set of features that cut to the quick of issue management for small teams. Those entering issues can immediately create, categorize, and assign issues. And those who receive the assignments get a clear picture of the situation - and whether it's anywhere from critical to trivial.

Admittedly, a number of products have attempted to solve this tracking problem, simple or otherwise. What makes Sifter different? Sifter is built in the "less is more" vein of product development. There's just enough there, but not too much.

When I saw Sifter, I immediately thought of it as the perfect complement to Get Satisfaction. Get Satisfaction makes gathering customer feedback incredibly simple. And Sifter proposes to make dealing with that feedback just as simple. What's more, Sifter is so straightforward that practically anyone - not just developers used to issue tracking systems - can use it. And that has the potential of making every person on the team a valuable contributor to the system.

But there's something else happening here. Thanks to its simplicity, Sifter actually makes bug and issue tracking accessible to groups who may have never considered it before: Web developers, blogging teams, community managers, graphic designers, and the like.

When it comes right down to it, tracking issues shouldn't be terribly complex. There's a problem that needs to be solved. And someone needs to solve it. Unfortunately, that apparent simplicity leads many smaller teams to forego the cost of a traditional management system by using email or spreadsheets to manage the incoming requests and assignments. Then things begin to fall through the cracks.

Yes, tracking should be a simple process. But there still needs to be process. Sifter seems to understand this. And they've priced their solution accordingly.

In terms of product development, Sifter has something else that makes it interesting. Sifter's whole development history was transparent. So you can go back to see why decisions were made. And get an idea of what might be coming next.

If you're part of a small team of developers who find typical bug tracking software too arduous or don't want to deal with having to set up a service of your own - or if you're someone who deals with issues but has never considered a bug tracking system to manage them - Sifter may be for you.

Building an albatross

Social Media's Greatest Hits as an OPML File

Turns out Chris Miller over at The Social Networker noticed a list of top 150 social media blogs on eCairn's blog last week, but was disappointed to see that it was not available as an OPML file. So, he created one.

Today, we realized that the most popular posts from those blogs may be useful resources for many folk, so we created our own OPML file. Ah, the beauty of the Web.

Sponsor

It all started when eCairn created a Top 150 social media marketing list from the roughly 1000 social media blogs they monitor, concentrating on blogs focused specifically on social media marketing that were written in English.

Chris liked the list; didn't like that it wasn't offered as an OPML file, so he added the feeds and removed those he didn't like - a gift to himself he says, and a gift for you to download and share.

Using AideRSS PostRank, ReadWriteWeb has created an OPML file of the greatest hits from each of those 150 blogs; the top 20 percent of the most popular posts from each site. You can grab it here.

If you're not familiar with OPML, take a look at this OPML primer or read Marshall's how (and why) to create an OPML file.

Earlier this year we compiled a list of ReadWriteWeb OPML resources; take a look if you're interested in what we are reading, or come join us on FriendFeed, where incidentally we first noticed this story, and we can discuss other cool things we find on the Web.

30 Days Later: 22 Apps We're Still Using 1 Month After Finding Them

How easy is it to launch a new web application these days? Easy enough that we see scads of new ones every day, in our tips inbox, on other blogs, raining out of the sky like cats and dogs. We love many of them, we really do, but after that short period of excitement - how many of these apps do we keep using for the long haul?

We asked seven members of the ReadWriteWeb team to list apps they discovered about a month ago and that they still find useful today. The resulting list was 22 services long, with consensus around a few in particular. Whether you're a long-time early adopter or just discovering many of the apps that the new web has to offer, we think you'll find some things on this list that you'll really appreciate well into the future too.

Sponsor

Some of these are new, some of them just new to us. We hope that some of them are new to you too. We'd love to find out which apps you've taken for more than just a first test drive, really spent some time with, and are still using a month later.

Marshall Kirkpatrick

Some of the apps I've tested and decided were keepers lately include:

GCal plug-in is an experimental Firefox extension that I read about on Download Squad last month and have grown to really love. It puts a little calender icon in the bottom of your browser, click it and your Google Calendar will appear in a pop-up lightbox on top of whatever page you're visiting on the web. Click outside the lightbox and it closes. So handy!

URLBarExt is another experimental Firefox add-on that I found via Lifehacker and wrote about here. It adds a bunch of cool little functions to your browser's address bar, but the ones I use all day are one-click URL shortening with Bit.ly and one click copy to paste. Works great with Twitter.

MultiClutch is a Macbook Pro app that lets you assign keystroke functions to 3 fingered swipe motions on your mousepad. It's awesome. Right now I've got 3 fingered swipe down as "close tab/window," swipe right as "change tabs in Firefox," swipe right as back arrow in the browser and swipe up as "undo" in any app. I love it! No more tab overload and really quick navigation. Thanks is due to David Recordon for showing me this one.

The Jobwire Crew

The content team for the new ReadWriteWeb Jobwire, our just launched site about new hires in tech and new media, were very happy to provide a list of their favorite apps from the last month as well.

All three said that they had just discovered point and click RSS feed building app Dapper.net and that it is a big winner. It was also just one month ago that the Jobwire crew discovered feed filtering service AideRSS/PostRank. That's a big favorite for the whole RWW family.

Jobwire writer Doug Coleman says that a month after starting to use them he's still loving browser super-extension Greasemonkey (see our recent post Start Using Greasemonkey in Under 5 Minutes) and web page archiving service Iterasi (our review). Jobwire's Dionne Fox named super easy screencast recording app Jing as her most valued recent discovery and writer Nate DiNiro says that Twitter client Tweetdeck and video special effects software Camtwist are fast joining the list of tried and true apps for him.

Frederic Lardinois
RWW writer Frederic Lardinois says he's sticking with newly relaunched music search and streaming site lala (his write up of the service) and web based screen sharing service Yuuguu (here's our latest coverage of Yuuguu). He's also finding multi-service publishing tool Pixelpipe useful but suspects that he may soon replace it with the recently reviewed Tarpipe.

Rick Turoczy

Night time news beat writer Rick Turoczy added page collating service Agglom (see our screencast tour of Agglom). He's also very happy that he's taken the time to figure out Dapper in recent months.

Sarah Perez

Sarah Perez has a whole different list of recent discoveries that have stuck with her. She still likes image enhancing browser plug-in Cooliris, Google's browser Chrome (check out this video of Sarah "unboxing" chrome), AIR Tumbleblogging app Tumbleweed, news ticker Snackr, handsome social start page Feedly, Microsoft's super ambitious Live Mesh and the FFHolic Sidebar for FriendFeed.

That's our list! How about yours? What apps have you found lately that have proven themselves to be more than just a flash in the pan? We all love shiny new things but it's a relief to report that a good number of these apps we've looked at are proving to be more than just cool - they are downright useful.

How to make money using the Internet

Twilio: Powerful API For Phone Services That Can Recreate GrandCentral’s Core Functionality In 15 Lines Of Code

Every once in a while we come across a company that seems to have a giant bullseye on it for acquisition, with a great product, viable business model, and a talented team. Twilio, a startup that has created an intuitive API for a variety of telephony services, is that kind of company (it also managed to Rick Roll my boss). The startup has developed a simple API with pay-as-you-go pricing that allows developers to quickly implement phone services into their applications, opening the door to a number of services that were previously only accessible to the small sliver of engineers trained in the dark magic of phone calls. Twilio is launching today in private beta, and TechCrunch readers can grab an invite here.

CEO Jeff Lawson says that while other web telephony services exist (like Asterisk, an open source project), these technologies tend to be very complex and difficult to use, even for experienced developers. Lawson says that Twilio is looking to commoditize these phone services by making them much more accessible to developers, by introducing a set of very intuitive commands. The API primarily consists of 5 commonly used phone actions (Say, Play, Record, Dial, and Gather a phone number), each of which behaves exactly as you’d expect it to. That Rick Roll app we heard a few days ago? Here’s the code (for you non-programmers, this is pretty basic stuff):

Lawson showed me a number of other impressive examples, including a project that he said managed to replicate GrandCentral’s core functionality in only around 15 lines of code. A number of organizations have already started using the API to build their own applications, including a non-profit that has now automated hundreds of calls that used to take staff hours to make.

Twilio is adopting the cloud-service model, with no contract required and flat fees for calls depending on the number of minutes used and the number of phone numbers needed (developers can also scale their needs based on demand, so they don’t have to worry about their servers crashing). And while the Rick Roll app was created with the service, Lawson says it was just a pre-launch joke, and that safeguards are in place to prevent any future applications from making annoying phone calls.

Twilio isn’t perfect - it doesn’t yet support voice recognition, which is a key component in many telephony services (though this feature will be released in a future version). But it is very cool, and will probably be very popular among developers. Don’t be surprised if this one gets snatched up soon by a cloud service provider like Rackspace or Amazon (my money’s on Amazon - CEO Jeff Lawson was a Product Manager for AWS).

There are a few of other startups trying to make phone services more accessible to developers, including Skydeck, which we covered here.

Crunch Network: CrunchBoard because it’s time for you to find a new Job2.0

TechCrunch Euro Tour 08: Yes, even Belgium has startups

A couple of weeks ago I headed over to Belgium as part of my ongoing TechCrunch Euro Tour, to get a taste of the local web/mobile entrepreneur community (BTW, come to the London and Helsinki events soon). I hooked-up with another TechCrunch writer, Robin Wauters, and organiser of the Plugg conference, who had kindly arranged a TechCrunch Belgium meetup in Gent. Gent is quickly becoming one of the main places to startup in that country, as it’s a short drive from Brussels (which has the main airport and the excellent Eurostar), but Gent is cheaper, somewhat prettier and is a big university city with lots more potential talent to draw from. The startups each pitched their wares and here’s what I found. [Apologies for the delay in posting this, I've been visiting tech companies in China, of which, more later]. Thanks to Bart Claeys for the photos, below.

Adhese Control
Adhese has come up with a way of tracking the rich media ad campaigns increasingly littering the Web. It can tell you where your Flash creative is appearing and what people are doing with it, even if it goes through a network like Doubleclick. It will report impressions and clicks and interations like numbers of mouse rollovers etc. Interestingly, it will also track Flex / Air apps. You just add a small line of code to the banner or app. The cost is impression based. [Crunchbase]

Attentio
In May this year Attentio, which develops technology in the social media analytics (sentiment, topics, & brand profiles), won €1.5Million in backing. Their showcase blog trend search Trendpedia.com is very interesting - here’s TechCrunch’s trend graph. Their Attentio Brand Dashboard (SaaS) is sold through advertising and PR agencies which use it for issue detection, influencer identification, marketing ROI and basically to understand their word of mouth brand. Their main differentiation is being able to do this across European languages and sources. The average selling price is Euro 15-25,000 per year. They have deals now with the likes of Microsoft, Johnson & Johnson and Lexus. It’s an interesting market - similar trend tracker Umbria was acquired and TNS bought Cymfony. According to Gartner the “Social media analysis” industry will be worth $3bn by 2013. But of course, at the end of the day this is still anapp that has to be sold by humans, rather than scale virally across the web. [Crunchbase]

Casius.com
Casius is a service aimed at home owners who want to find trusted tradesmen, but they’ve been a long time coming. They raised EUR4m in 2000-2004 but burnt the lot, did an MBO in 2005 and since then are generating EUR6m per year in revenue from their service in Belgium. Tradespeople pay to go on the service and are matched to customers, not unline the UK-based MyBuilder.com. I rather wonder why it’s taken them so long to really get going and question the strategy of “getting big in Belgium first,” but the model seems predicated on local salesforces selling the service into the trade. That doesn’t scale too fast. And I hate their .com home page. Village People anyone? [Crunchbase]

CityLive
CityLive want to launch an MVNO in Belgium called GloweMe which is basically Blyk but with mobile web adverts instead of SMS. Blyk, if you recall, offers a very cheap mobile service aimed at the youth market in return for their opting into targeting advertising offers and campaigns. Citylive think it can pull off a virtually free MVNO by allowing users to market the service to their friends in exhange for credit. Think Multi-Level-Marketing but in mobile. It must be said that ideas for MVNOs are not normally pitched at events like this, but I guess you’ve got to start somewhere. Odd place to start though. CEO Frank Bekkers “is an expert in MLM”. Ah…. [CrunchBase]

Contact Office
Self funded and profitable since 2003 they are a SAAS service for 450k users. It offers a full-blown suite of products like shared calendaring, contacts, shared bookmark, IMAP client, pretty much you name it. It has a sophisticated Ajax front end, drag and drop, Java backed end and was developed for modular integrations. You can manage your data (emails, contacts, meetings, documents, tasks) in this “virtual office” from anywhere. When I asked what the exit was for this business, the answer was “a trade sale”. Ultimately this is basically the opposite of Web 2.0 - lots of apps wrapped up instead of best of breed allowed to flourish as independent apps. But they clearly have a business with customers and revenues, so you can’t knock that.[Crunchbase]

IntroNiche
Their pitch: The Credit Crunch means you need to do great marketing. You need to attract customers and retain them. But it seems one company’s giveaway is another company’s gift. So this is a “B2B Craigslist for offers”. One business has a giveaway that is another business’s potential offer to get new business. So businesses trade these items. It sounds like it could work. Maybe. Just as well they are staying in consulting, while waiting for some kind of critical mass to develop.[Crunchbase]

Mollom
Mollom is a web site and protection moderation service which comprises some of the people who came up with the Drupal content management system, which is impressive. Right now they are concentrating on developing Spam filtering systems for companies, and they have already signed up a number of large players like MTV. It’s a hosted service with an open API. They don’t believe spam classification is binary ( in the same way Akismet does). Although they use Captcha’s only 4%of visitors have to fill out a captacha. So far they have blocked 30m spams on 3,000 sites. There is also a further model here which is bubbling up the best content - because if you can find the worst (spam) you might be able to find the best. It’s a Freemium model and they are self-funded. I think this has long legs. [Crunchbase]

iStockCV
Coming from the premise that most jobs sites suck and don’t appeal to the new online generation, IStockCV will publish your CV in many languages and allow you to upload a video CV as well. It’s a social network for CVs aimed at new generation used to doing things like a Seesmic video. They have also Integrated Tokbox so they can do live meetings. Promising. [Crunchbase]

MyOwnDB
They bill this as “Microsoft Access on the Web” or the missing Microsoft / Google app for databases. Still in demo mode, MyOwnDB is an open source database application you can download and run on your own server or have your data stored on one of their servers. Competitors would include Dabble, CouchDB or EditGrid, but the difference is that it’s open source and you can use it right now. They says CouchDB is too technical for the average user. And MySQL is a great database, but if you want to share data you still have to develop a product doing that. They are aiming at the installed base of Microsoft Access business users. The two guys behind it founded UploadforMe.com. [Crunchbase]

Happenr
With the quintessential Web 2.0 “r” in their domain, these guys are attempting to build the “largest database of events going on in Europe”. Their point is simple: Eventbrite have ticketing but no content. Eventful has content but not ticketing. Happenr combines both and is focused on European events. It will therefore compete with Amiando in Europe. An iPhone app is on the way and they have seeded the engine with lots of events organisers. It ended up getting some traction on TechCrunch. But clearly work is needed on the database if this is to be truly Pan-European. A search for events in Birmingham, considered to be the UK’s second city after London, turned up results listed as being in Edinburgh and some that didn’t mention Birmingham at all. However, I can see a need for an engine like this - especially one that can track the myriad number tech events across Europe. (Disclosure: One of our writers, Robin Wauters, is an investor and acting as head of marketing in his limited spare time). [Crunchbase].

Radionomy
Radionomy allows users to set up an online radio station. It features pre-programmed music shows, libraries, the ability to upload your own music library (apparently they will be paying licenses for all this music, even the stuff users upload). Aiming for 200,000 stations and EUR63m in revenues - quite a tall order as right now they have about 1,000 stations and are aiming for 4,000 by the end of this year. This sounds like an attempt to create reach across a long tail of user generated radio stations and monetise accordingly. Radionomy shares revenues with their DJs based on audience. It sells 4 mins of advertising per hour compared to 18mins for commercial raido. They wan to create the Long Tail of radio. They have about a million euros in funding. However they have “20,000 on the waiting list” which rather puzzled me. If this is Web 2.0, why should there be a “waiting list” at all? [Crunchbase].

Tagger.fm
“Tag your favorite music by sending us an sms while you’re listening to the radio, at a concert or wherever you may be. By collecting these songs they become instantly available to share with you’re friends, and also give you the opportunity to purchase or to see upcoming concerts.” On first inspection this appears to be a clone of Shazam, but this is more like a service aimed at event organisers and radio stations so they can monetize live events, improve reach and ticket sales and get feedback. Sounds like a good business, but may not scale that fast in its present incarnation. [Crunchbase]

Tikitag
Profiled on GigaOm earlier this year, this Alcatel-Lucent internal startup is an RFID tag reading system designed to plug into the growing movement of the “internet of things”. This makes sense - we interact with 3-4,000 objects a day. With around $10 million in corporate funding, tikitag is a set of RFID- and Near Field Communication-enabled tags and a standards-based reader which uses both the ID of the tag and the location of the tag reader. Anyone can use it and they are selling the $50 hardware starter kit on Amazon in the US. It will be 24 euros in Europe. A tag could activate an iTunes song or a poster - you name it. There have been other proprietary attempts like this but a standards-based approach may win out. With the world seeded with Titkitag’s, Alcatel-Lucent will sell subscriptions for business users to link their applications with consumers, thus helping their own equipment business. This is also a “Long tail loyatiy systems for tiny companies”. All they need now is for consumer to “get it”… [Crunchbase]

Tunz
The Tunz boss decided not to show up for the pitch, but at least his employee did his best. This is a mobile wallet/payment system. You can pay anyone with a mobile phone number and receive payments via SMS. Think paypal for mobile. Started in Jan 2007, Tunz will also integratae loyalty points, has viral distribtuion, and the clients money is always redeemable through bank wire. Use your iPhone Safari navigator to visit https://m.tunz.com/ to access a version of Tunz.com optimized for your iPhone to access your account history, manage your alias, and recharge your wallet using your credit card. They only operate in Belgum but in January next year they want to expand. So far they have 3,500 users using it at places like the Carrefour supermarkets.[CrunchBase]

Yuntaa
They bill themselves as “more than just online file backup”. You can also synchornise with your PC, share files or edit and save your documents. So far they have 40,000 users with little marketing and just won a Series A funding round. The focus is security and piracy as against other file storage networks. It’s based on Sun and Oracle platfroms and also offers a business version for small busineses. Their argument against Silicon Valley startup Dropbox is that with Yuntaa you can do that and other things.[Crunchbase]

Lastly, I also bumped into these guys, who didn’t pitch, but looked interesting:

KnowledgePlaza
This is a Web-based secure knowledge sharing platform with some social tools. You can share and manage bookmarks, documents and files, e-mails, contacts, microblogging. Apparently not so much like Huddle or Basecamp (project management) as “knowledge sharing”. Competitors might be Connect Beam, which is social bookmarking in the enterprise. Started in January they have a team of 15 and are backed by EUR500,000. At the moment they have 1,000 users with one big client and can’t say who it is, although there seemed to be hints that it was a global consulting firm. My stumbling block with KnowledgePlaza is that they have to sell the service into clients, which would slow adoption. But each to their own.[Crunchbase]

Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.